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State Library of Kansas - General Publications >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1984/21769
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Full metadata record
| DC Field | Value | Language |
|---|
| contributor.author | Kansas State Library. Local Library Development Division | - |
| date.accessioned | 2012-02-07T14:47:49Z | - |
| date.available | 2012-02-07T14:47:49Z | - |
| date.issued | 2002 | - |
| identifier.uri | http://hdl.handle.net/1984/21769 | - |
| description | This publication is written for public libraries that serve populations of less than
8000. While it covers marketing techniques used by libraries, it starts with the
essential preliminary steps of community study and library evaluation. It also has a
very heavy emphasis on using human resources to help market the library. | en |
| description.tableofcontents | Introduction -- The supreme importance of planning : Introduction -- Internal scan : studying the library -- External scan : studying the community -- Using the information -- Conclusion -- The human side of marketing : Introduction ; Marketing to local government -- Marketing to community leaders -- Marketing to library users -- Marketing for a target audience -- Marketing library services : Introduction -- Marketing the facility -- Marketing the collections -- Marketing public services -- Marketing through programs -- Tools for marketing : Introduction -- Marketing with the media -- Self publishing -- Marketing through electronic information -- Metting with groups to design customer service -- Community fundraising as a marketing tool -- People who can help : Introduction -- Staff -- Volunteers -- Trustees -- Friends -- Active library users -- Computer buffs -- Local artists -- Speakers -- Fundraisers -- Members of the target audience -- Conclusion | - |
| format.extent | 285844 bytes | - |
| format.mimetype | application/pdf | - |
| language.iso | English (United States) | - |
| subject.lcsh | Libraries -- Marketing | - |
| subject.lcsh | Public libraries -- Marketing | - |
| subject.lcsh | Libraries -- Public relations | - |
| subject.lcsh | Small libraries -- Public relations | - |
| subject.lcsh | Public libraries -- Public relations | - |
| subject.lcsh | Libraries and community | - |
| subject.lcsh | Library planning | - |
| title | Marketing The Small Library | en |
| type | | en |
| Appears in Collections: | State Library of Kansas - General Publications
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Files in This Item:
| File |
Size | Format |
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| marketingthesmalllibrary.pdf | 279Kb | Adobe PDF | View/Open |
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