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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1984/5596
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| Title: | Study of Marketing Issues with Organic Milk |
| Other Titles: | A Study of Marketing Issues with Organic Milk |
| Authors: | Kansas. Department of Agriculture
Kansas. Dairy Inspection Program
Hammarlunc, Ray |
| Issue Date: | Jul-2003 |
| Publisher: | Kansas Department of Agriculture |
| Description: | A study done by Ray Hammarlund as a part of his thesis on milk production and consumption and its changing status as consumers become more aware of organic milk. The survey data was collected on 500 milk drinkers and 500 organic food consumers in Kansas City. Several differences were found between both consumer groups. First, organic consumers purchased significantly fewer soft drinks (diet and non-diet) than the milk drinkers. Organic consumers were significantly more aware of the caloric content of milk and were more aware of differences between organic milk and non-organic milk. Upon reading an informational brochure on organic milk, 50% of the organic consumers and 62% of the milk drinkers were more inclined to purchase organic milk. Organic consumers had a significantly lower income and fewer children than milk drinkers. It was found that both milk drinkers and organic consumers would increase their purchases of organic milk if its price decreased. Clearly there is a market for organic milk, but its size is small. |
| URI: | http://hdl.handle.net/1984/5596 |
| Appears in Collections: | Dairy Inspection Program--General Publications
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| File |
Size | Format |
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| marketing_issues_organic_milk.doc | 295Kb | RTF | View/Open |
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